Course curriculum

  • 1

    Introduction

    • What is Digital Marketing

    • Course Overview

  • 2

    The Role of a Digital Marketer

    • What is the role of Digital Marketing in a company?

    • Digital Marketer Role Question

  • 3

    Difference between Traditional Marketing and Digital Marketing

    • Difference between Traditional and Digital Marketing

    • Difference between Traditional and Digital Marketing Question

  • 4

    Key Benefits of Digital Marketing

    • Key Benefits

    • Essential Digital Marketing Terms

    • Challenges you may find Online

    • Key Benefits of Digital Marketing Question

  • 5

    Types of Digital Marketing

    • Types of Digital Marketing

    • Website

    • Data Analytics

    • Search Engine Optimisation (SEO)

    • Search Engine Marketing (SEM)

    • Social Media Marketing

    • Video Marketing

    • Content Marketing

    • E-mail Marketing

    • Influencer Marketing

    • Types of Digital Marketing Questions